What Is Turbulence In Business? 

Does anyone ever get stressed in their business, as a CEO? All the things that come with running your own business while still being able to enjoy it, create massive profit from it, and make the impact that you want to have on the world. 

If we want to do those things, we have to learn how to handle anything that comes our way. Good, bad, and ugly. And learn how to turn that and flip that.

Entrepreneurs take on a lot of risks. No matter what kind of business you have, whether it’s a brick-and-mortar or online. We do it because we are called to do it, and we want to do it. We want nothing else. 

Coaches and consultants work so hard to develop this framework. To inspire people, we have to inspire people to trust us, to follow us, to invest in themselves through us, and then to show up and do the work that’s actually required to get results. Then on top of that, we’re dealing with all the financials, the legal, team building, etc… 

It’s a lot.

We start to get momentum in our business and then something pops up that threatens to take us out of the game. 

Chaos Factors

  • Your Personal Life
  • Your Bank Account
  • Your Team
  • Social Media Algorithms
  • Taxes
  • Failed Launches
  • Ad Costs 
  • Time Management

Whatever struggle that you’re going through in your business, you’re certainly not alone. How you experience turbulence in business and your personal life has changed before, and it will again. 

Good Isn’t Enough Anymore 

If you’re a CEO, and you’re not fully embracing what this means, then you’re going to struggle more than you should have to. It’s all about opening ourselves up to making those CEO decisions so that we can hit our next level and do it quickly. Everything being in alignment with where we’re going is how we get through anything that comes our way. 

That does mean making hard decisions. That does mean making scary decisions. That does mean making uncomfortable decisions. And none of this should scare you. It should excite you. The fact that we are evolving, going through these different changes, and having these different experiences is exciting. Because most of the market that’s oversaturated will not go the extra mile. If you’re willing to do what’s required, then your business will be able to thrive no matter what comes your way.

This is not about avoiding difficult or stressful situations. We as CEOs are going to learn to navigate difficult or stressful situations, not avoid them.  There is no way to attain the big goal that you’re after or the big dream that you’re chasing without being exposed to some really hard situations. 

Everyone is looking to avoid these hard situations that are coming up. The person that we all right now do not deserve that next level that you’re striving for, because there’s something that we need to learn in order to handle that next level challenge.

If you are scaling a service-based business you’re going to hit rocky terrain. You’re going to hit turbulent waters, be put in a lot of situations, work with a lot of people, deal with legal issues, and be uncomfortable almost every day that you actually show up and serve.

It’s inevitable unless you quit showing up. .. 

There will be turbulence in business, heartache, nightmare clients, nightmare employees, and situations that you’ve just flat out handled the wrong way. There will be mistakes that you make, and you’ll have to own up to them. There will be relationships that have to change or even completely dissolve. And that’s not going to be easy. There are going to be days that you want to throw in the towel because your motivation is going to ebb and flow. 

Those things are part of the journey to becoming a successful entrepreneur,

We Are Only Given What We Can Handle

There’s no magic bullet, there never will be. But there’s an opportunity for you to unpack what this is going to look like for you. This is you being called to change lives. And that means you’re going to have to do the hard things that are required to lead people through change.

You will always have turbulence in business if you’re growing. If you don’t have something hard happening in your business, then you probably aren’t growing, you’re probably stagnant or going backward.

There are always going to be things happening that you couldn’t have possibly known about. And then you couldn’t have possibly prevented it. 

Yes, I have to deal with this. Yes, I have to go through this. Yes, it’s gonna suck, but it’s not going to take me down. And in fact, not only will it not take me down, this is going to strengthen me.

We only get handed what we can handle, but so few of us actually handle it. You wouldn’t have been called to be an entrepreneur if you couldn’t handle turbulence in business. We make decisions based on these obstacles that are thrown in our way.

This is not going to be the last time social media changes, this is not going to be the last time that Facebook ads go crazy, this is not going to be the last time that your market is oversaturated, or a client leaves a bad review, this is not going to be the last time. 

This is why 65% of businesses fail within their first decade because only those who step into this version of themselves will make it.

My Strategy

It’s a three-part system. 

It is your system for dealing with turbulence in business as it comes up every single day because something will come up every single day. 

  • Step back, find perspective, and take action to resolve the situation permanently. 

First, you have to step back from the situation. You have to put things in perspective. You have to ask yourself, what is actually happening right now? What are the facts, and then move into action based on that. This is why we do detailed logic debriefs, this is why we look at data because we want to remove the emotion from our decision-making. True CEOs do not make decisions based on emotion alone.

Stepping away from the situation allows us to put things in perspective. To allow ourselves to take the emotion and separate it from the facts. And when you’re deciding what action to take, think about the lesson. There is a lesson in everything. We are insanely more powerful than you believe.

No one made you step into this position. You did it. At the end of the day, there’s nothing else you’d rather be doing. Even if it’s hard. But if you’re freaking out, and you’re making decisions based on emotional response or fear, then this setback will take you out of the game. Hopefully only temporarily, but sometimes permanently

So if you hired the wrong person, how can you fix the hiring process? If ad costs are making you less profitable, how can you go and diversify your efforts? 

Really step back, put things in perspective and then take action to resolve the root cause of the problem. So it never happens again. No more band-aids. 

Find yourself a mentor or a coach, who isn’t telling you fairy tales. Find someone who is honest, transparent, and is able to help you successfully navigate even the toughest problems. 

We always think about the cost. But I want you to think of the cost of making these mistakes, and not being able to navigate them as quickly as possible. The best part about surrounding yourself with the right mentor is that they’ve probably already been through the same thing. 

For the most part, no problem is happening for the first time. So there is someone out there that has already found a solution. And when you’re trying to do this without putting yourself in a room of those people, you have to reinvent the wheel.

When you become surrounded by people who know how to navigate problems and know how to think on a different level, then you will get to a different level. Because it all comes down to thinking differently. Having a different conversation. That is key to handling turbulence in business.

  • Flip The Script

It’s time to actually own the turbulence in business. Be grateful that you were given the ability to navigate it. 

Every situation that has to happen for you to reach that next level is going to be put in front of you. Ultimately you will be okay, you will be stronger. This is not a one-time thing. You have to do this every time. But if you truly want to become the leader that your audience, clients, and team need, you can’t be afraid of difficult situations. 

A leader isn’t afraid of a challenge or a setback. Be willing to march into battle to protect your dreams, life, and business. Take personal responsibility for turbulence in business that you could have avoided. It’s your duty to navigate the situations that are ahead of you, and manage your time effectively.

It comes down to learning, adapting, and evolving until nothing freaks you out. That doesn’t mean it’s not going to scare you. It doesn’t mean that it’s not going to suck. What it means is that you’ve developed resiliency and self-awareness. And you found the place within you where nothing is impossible.

The place where you can tap into and know that you’re powerful enough to move through anything. That is what leadership is. It’s being scared, but owning your ability to move through that fear, and lead others on a path that you as a leader have to cut through first.

The path is never fully developed, the world changes, social media changes. diets change, we have pandemics, we have recessions. The world is changing all the time. You must be the Trailblazer.

This means being able to handle anything that comes your way. It’s a decision that you can make today, and it’s a decision that you must make every day. 

None of it works without you showing up as your most powerful self. This is what is going to be required.